Data Analyst | Since 03/2022

Netpoint Media GmbH (part of audienzz AG, NZZ Media Group) · Berlin

• Created BI dashboards (Tableau, Power BI) for revenue & performance analysis
• Project lead for a client-oriented dashboard
• Developed a pricing model and B2B pricing tool with Python & Streamlit for a SaaS product – rolled out across the Swiss parent company
• Ad-hoc analyses and development of an anomaly detection tool

Research and Development | 11/2020 - 07/2021

Prof. Dr. Anabel Ternès von Hattburg · Berlin

• Strategic consulting and content creation for social media
• Research and preparation of publications & conference appearances on various topics, particularly leadership, sustainability, and digital sovereignty

Student Assistant | 04/2019 - 09/2020

Berlin University of Applied Sciences · Berlin

• Technical support for DATEV integration in teaching, in cooperation with the university computing centre
• Instructor support and exam grading
• Research and development of multimedia MOOC content as part of an international Scrum team

Business Development | 05/2018 - 07/2019

Urban Media GmbH (part of Der Tagesspiegel Publishing, DvH Media group) · Berlin

• Optimised the monthly billing process through data harmonisation and semi-automated BI reports on publisher performance
• Developed a dynamic pricing matrix for automated discount calculation and simplified sales processes

Founder and Managing Director | 02/2016 - 04/2018

ALEIF Bettaque und Clausen GbR · Kattendorf

• Conceptualised and implemented WordPress websites and social media strategies for SMEs
• Client communication, project management, and accounting

Online Marketing | 05/2015 - 01/2016

Weihnachtsbaumlieferung Lanne GmbH · Kattendorf

• Developed B2B and B2C social media strategies for a seasonal e-commerce startup
• Designed, tested, and optimised SEA campaigns and SEO-focused content

M.Sc. in Business Information Systems and Digital Transformation | 04/2023 – expected 12/2025

University of Potsdam

• Current average: 1,5, equivalent to: A/A- (U.S.), 1st/2:1 (UK), D/HD (Australia)
• Thesis (in progress): From the 60s to now: A Quantitative Exploratory Analysis of Paradigm Shifts in Information Systems
• Advisory board member at the Centre for Languages and Key Competencies
• Two-time Deutschlandstipendium recipient, funded by Veinland GmbH and Volkswagen AG

Postgraduate Exchange, Information Technology | 02/2024 – 06/2024

University of Technology Sydney (UTS)

• 7.00 GPA (High Distinction), equivalent to: A+ (U.S.), 1st (UK), 1,0 (Germany)
• PROMOS Scholarship

B.Sc. Business Administration – Digital Economy | 10/2017 – 07/2022

Berlin University of Applied Sciences and Technology (BHT)

• Graduated with distinction, avg. grade 1,3, equivalent to: A (U.S.), 1st (UK), HD (Australia)
• Bachelor’s thesis: Digital Workplace Democracy: Assessing the value of digital participation in organisations (Grade: 1.0) – published by UVG Verlag
• Extracurricularly involved in university election board, faculty appointment committee , student parliament and as deputy chair of the budget committee

Fulbright Summer Institute | 07/2019 – 08/2019

Washington & Jefferson College (W&J) in Washington, Pennsylvania (USA)

• Exclusive scholarship by the German-American Fulbright Commission, funded by the U.S. Department of State and German Ministry of Education and Research
• Summer programme on The Urban Turnaround: From Smokestacks to Sustainable Industries